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Polaris Industries announced today that it plans to halt production of Victory Motorcycles. The motorsports firm, which manufacturers vehicles as diverse as ATVs, side-by-sides, snowmobiles, and the unique three-wheeled Slingshot, will assist dealers in selling off current Victory inventories and will continue to supply parts for ten years. Polaris says it will honor service and warranty coverage for Victory owners and dealers, too.
It would appear that Polaris wants to redirect resources to the Indian Motorcycle brand, which it acquired in 2011 and has experienced significant growth since. In the announcement, Polaris also cited Slingshot as a brand that would benefit from cutting loose Victory, which has "struggled to establish the market share needed to succeed and be profitable."
It would appear that Polaris wants to redirect resources to the Indian Motorcycle brand, which it acquired in 2011 and has experienced significant growth since. In the announcement, Polaris also cited Slingshot as a brand that would benefit from cutting loose Victory, which has "struggled to establish the market share needed to succeed and be profitable."