Harley corporate has done a lot of stupid things lately. Closing dealers is going to piss a lot of folks off big time. Using a Hollywood elitist that no one cares about to push their agenda IMO will not help, they need real people ( every day Americans) that buy and ride to be in their commercials.

Corporate needs to spend more money advertising. Ever since Willie G retired the design folks have not IMO stepped up to real world ideas. Better testing before marketing will give the public more faith in buying their (expensive) products.

Re introduce the buy back program on Sportster and Street 500 models could be a good way to interest first time buyers. JMO