Unfortunately motorcycle sales continue to decline throughout the industry, not just for Harley. The Big Four Japanese manufactures used to all have an extensive line of "cruiser style" V-Twin bikes. Now the have hardly any. Polaris discontinued the Victory line altogether.
It seems to be easy to bash the MoCo for what they are doing. But the reality is that they have to try to become more efficient in order to remain competitive. Such as closing the Kansas City plant and consolidating production at York.
They simply did not need the production capacity any longer. Sad situation, but that's the reality. At least H-D is trying to recruit new riders/younger people. I don't know how successful they've been so far.
As for where their revenue comes from, here are the numbers for 2019 taken from their fourth quarter report on their website:
Total vehicles shipped: 213939
Revenue from motorcycle sales: $3,538,963,000.00
General merchandise sales: $237,566,000.00
Parts & Accessories: $713,400,000.00
Total: $4,489,929,000.00
While the total revenue for 2019 is almost $4.5 billion, it is actually down about 8% from 2018 and when it was almost $5 billion.
Also, the total number of vehicles shipped is down 6.4% compared to 2018. UK
It seems to be easy to bash the MoCo for what they are doing. But the reality is that they have to try to become more efficient in order to remain competitive. Such as closing the Kansas City plant and consolidating production at York.
They simply did not need the production capacity any longer. Sad situation, but that's the reality. At least H-D is trying to recruit new riders/younger people. I don't know how successful they've been so far.
As for where their revenue comes from, here are the numbers for 2019 taken from their fourth quarter report on their website:
Total vehicles shipped: 213939
Revenue from motorcycle sales: $3,538,963,000.00
General merchandise sales: $237,566,000.00
Parts & Accessories: $713,400,000.00
Total: $4,489,929,000.00
While the total revenue for 2019 is almost $4.5 billion, it is actually down about 8% from 2018 and when it was almost $5 billion.
Also, the total number of vehicles shipped is down 6.4% compared to 2018. UK